Trade Mark act as an asset for the business. Registered Trade mark though not compulsory, but provides immense benefit in creating customer- Brand relation as well as increases the brand value. Trade mark registration is the very basic step of enjoying the benefits of brand value. Though there exists high risk of Trade mark infringement or misuse. It is the duty of the registered owner to keep a watch on other Trade mark, so as to identify the risk of infringement, create evidences for filing opposition etc. The registered owner has the right to file an opposition application within 30 days from the date of publication. In case, third party mark has already been registered, the applicant still gets a chance to file an opposition.
Trade mark watch can be done online as well as offline. Though very few countries have opted for online watch. It can be conducted at regional, national as well as international level.